The UFC was founded by business executive Art Davie and Brazilian martial artist Rorion Gracie, and the first event was held in 1993 at the McNichols Sports Arena in Denver, Colorado. Under White's stewardship, it has grown into a globally popular multi-billion-dollar enterprise. ![]() Dana White has been its president since 2001. It produces events worldwide that showcase twelve weight divisions (eight men's and four women's) and abides by the Unified Rules of Mixed Martial Arts. It is the largest MMA promotion company in the world and has some of the highest-level fighters in the sport on its roster. It is owned and operated by Zuffa, LLC, a wholly owned subsidiary of Endeavor Group Holdings. The Ultimate Fighting Championship ( UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada.
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